Schweppes X Star Wars
Objective: Drive awareness, hype and sales of the limited edition Schweppes X Star Wars: The Mandalorian range.
Outcome: A platform-first campaign across TikTok and Meta. Throughout a 2 month campaign we had a wide range of videos go live;
Comment-baiting TikTok creator collaboration with Rachel Evren
Eye-catching in-house produced videos of Mandalorian shopping the range at Coles, Woolies and 7-Eleven
High-quality range shots for Instagram
A community management strategy to have Schweppes showing up everywhere on TikTok that Grogu was. Which was pretty much everywhere!
TikTok Creator Collab
Film, fashion and entertainment expert Rachel Evren was briefed to hit the streets of the Gold Coast to see what everyone thinks of the Galactic Lemonade ‘Mystery Flavour’. Plus, knowing her fans not only love film but fashion, she filmed a GRWM vid as she prepared for her vox pops… Mando style.
Below are the 30 sec hero edits. We also had 7 sec cutdowns which also performed well.
GRWM Mando Style
Mystery Flavour Vox Pops
In-house Production
Our nimble 4-person crew captured genuine customer reactions and impactful camera angles in three of our key partner retailers – Coles, Woolies and 7-Eleven.
Shot on a combo of iPhone and Meta Glasses, the edits below also went live as 5-8” cutdowns.
May the 4th be with you at Coles
Mando helmet-cam in Woolies
The product photography we shot with Hell Studios looked out of this world.
