Officeworks Back to School
Officeworks has everything school kids need to make bigger things happen, right through from from prep to year 12.
In a documentary format, we caught up with the kids from last year’s campaign. How’d they go? How have their dreams and aspirations changed year on year? How will this year compare to last year? By showing that Officeworks knows what real kids want, need, love and fear, we’ve built trust in the Officeworks brand for all your Back to School needs.
6 x TVCs, 30 Meta/TikTok edits, cinema, through to instore POS and digital banners.
15" Film – ‘Parents are saving 20%’
15" Film – ‘School List Service’
15" Film – ‘Bring Your Own Device’
60" Hero Film
Social Films
Across 30 platform-native edits, we had the students doing things like unboxing, product reviews and behind-the-scenes bloopers.