Every day,
new changes
Creative Director by trade, social media tragic by choice. I spend way too much time thinking and talking about internet culture, audience behaviour and why some content takes off while other stuff disappears into the feed.
Nothing satisfies me more than fuelling fandoms in the comments section, from TikTok to Reddit and everywhere between.
Achievements
AWARD Awards In-house Agency of the Year 2026 (Asahi 1house)
B&T Weekly Women in Media Finalist 2025
B&T Agility Award Finalist 2020 (Telstra X AFL ADFL)
B&T Bravery Award Finalist 2020 (Moxie Periodic Table)
Ben Keenan's 'How to Sell Your Work', AdSchool, 2016
Award School Graduate, Melbourne, 2015
Outstanding Growth Award, BWM Dentsu, 2015
Bachelor of Arts/Commerce (Visual Arts/Marketing), Deakin University, 2006