Welcome Summer
Kmart summer living range 2017
ART DIRECTION
Clever use of Carousels
Editing with match cuts to link frame
Low-angle studio lighting for a sense of summer dusk
Facebook Carousel – Note how the item is removed from the hero film and is seemingly placed into the next carousel frame. (hit play 👆)
Facebook Carousel (hit play 👆)
Facebook Carousel (hit play 👆)
Facebook Collection (hit play 👆)
Each product was shot with Springtime lighting. Shadows and plinths emulate a sunlit art gallery to bring increase the perception of quality and craftsmanship.
