Steph Kitchin
Creative Director
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Always On Social

Schweppes teamed up with Disney to release a limited edition range of drinks to celebrate the launch of Star Wars: The Mandalorian and Grogu. Our role was to drive awareness, hype and purchase to Star Wars fans and broader flavour-seekers.

Always On Social

Below is a small sample of the work created over the past two years at Asahi Beverages by the Content Creators I lead as Creative Director, across Hard Rated, VB, Carlton Draught, Carlton Dry, Vodka Cruiser, Asahi Super Dry and Schweppes.

What you’ll see below:

  • Calendar moments

  • Reactive

  • Trends

  • Influencer collabs

  • Static posts

  • Facebook statuses

  • Community management

 

Calendar moments

Brand: Hard Rated
Calendar moment: Cannes Film Festival
Active Eng Rate: 4.6% (150% above benchmark)

Brand: Vodka Cruiser
Calendar moment: Hannah Montana Anniversary Special
Active Eng Rate: 3.29% (190% above benchmark)

Brand: Victoria Bitter
Calendar moment: St Patrick’s Day
Active Eng Rate: 6.68% (record breaking)

 

Reactive

Brand: Hard Rated
Moment: Met Gala
Active Eng Rate: 3.0% (85% above benchmark)

Brand: Hard Rated
Moment: Geelong Cats fans 'all-time worst high five’ 2026.
Active Eng Rate: 2.8% (80% above benchmark)

Brand: Hard Rated
Moment: Our own FB status update went viral with AE Rate: 20.58% (655.41% above benchmark)
Active Eng Rate: Response video 6.2% (288% above benchmark)

 

Trends

Brand: Victoria Bitter
Trend: What are you listening to?

Brand: Schweppes
Trend: Sound of water vs Sound of ___

Brand: Carlton Dry
Trend: Live tweets during mundane tasks

 

Influencer Collabs

Brand: Vodka Cruiser
Creator: Will Weightman
ATL Campaign: Vodka Cruiser X Product Launch ‘Start Your Night with X’
Social Amplification: Creator partnership rating pre’s moments ‘Xtra or Nah’ to encourage RTD drinkers to start their night with VC X.

Brand: Carlton Dry
Creators: AFL Podcasters Dyl & Friends
Social Amplification: Dyl & Friends were recruited to add their own take to our existing Always On series for called ‘Premier-nitions’ where Carlton Dry & Draught competed to pick AFL Finals winners though pub-themed mystical ways of predicting winners.

Brand: Victoria Bitter
Creators: NRL legends Matt and Fletch
ATL Campaign: VB’s State of Origin ‘Tissues’ campaign.
Social Amplification: In-house production borrowing talent from ATL shoot to film lo-fi beer pour-off between NSW and QLD NRL legends.

 

Static Posts

Brand: Vodka Cruiser
Active Eng Rate: 27.42% (over 2,000% above benchmark)
I know right. Like wtf.

Brand: Victoria Bitter
Results: See above. I mean, wow.

Brand: Schweppes
Active Eng Rate: 15.83% (Over 1,000% above benchmark)

 

Facebook Statuses

 

Community Management

Brand: Hard Rated
Comment on: FIFA World Cup content

Brand: Vodka Cruiser
Comment on: AFL fangirl post about Bailey Smith

Brand: Hard Rated
Comment on: @DanDoesFooty post about Adelaide’s absolutely cooked system of pints, schooners, midis and pots during Gather Round.

Brand: Victoria Bitter
Comment on: Impressive ceramic fan art