Referendum Council
Objective: The Australian government is considering a referendum to recognise the First Australians in the Constitution. We need to educate Australians on what a referendum is, what effect any changes will have and gauge public perception by monitoring comments on social media.
Outcome: We developed a plethora of social media graphics and videos. I’ve hand-picked the coolest ones to share below.
Channels: Website (referendumcouncil.org.au) and promoted social media (facebook.com/referendum.council).
Credits: Steph Kitchin, Art Director. Lydia Radelja, Copywriter. Luke Saunders, Illustrator. Front of House, music.
'01 - Changing the constitution' | Educational animated film
'02 - Getting rid of section 25' | Educational animated film
'04 - An indigenous voice' | Educational animated film
'03 - The power to make laws...' | Educational animated film
'05 - Adding a statement' | Educational animated film
Each video summarised in an infographic