Steph Kitchin
Creative Director
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Innoxa

This preroll for Innoxa's 'NoTox' (a non-toxic supplement for Botox) range combines confronting imagery and sound design, and borrows from the SKIP AD button which would appear 5 seconds into the ad.
It certainly makes me think twice about getting Botox!

 

Innoxa 'NoTox' Youtube Pre-roll

Objective: Raise awareness for a new product – a patch that is a Botox substitute.

Outcome: We honed in on the product benefits – the effect of Botox without the needles, expenses and risks. Knowing the media booked was Youtube Pre-rolls, we took the ‘Skip’ button design and used that as our graphic for messaging. The use of that familiar asset, combined with some confronting imagery and medical sound effects, were successful in getting loads of click-throughs to the Innoxa website.  

Channels: Youtube

Credits: Steph Kitchin, Art Director. Lydia Radelja, Copywriter. Phil Van Bruchem, Creative Director.

 

Innoxa 'NoTox' | SOS Save Our Skin | Youtube Preroll